Keywords are among the most essential elements of any successful search engine optimization (SEO) strategy. Users type these words or phrases into the search bar when looking for information or purchasing something online. Researching and choosing the right keywords for your website is a critical optimization step that can significantly improve your site's visibility in search engines and increase organic traffic. In this article, we'll look at the importance of keyword research and provide tips on using tools for this process.
Features of the correct collection of the semantic core
Improving visibility: Keywords determine which queries your site can appear in search results. Choosing the right keywords increases the chances of appearing on the first pages of search engines, leading to greater site visibility among users.
Targeted traffic: Properly chosen keywords help to attract targeted traffic, that is, users actively searching for information or products you offer. Keywords increases the likelihood of conversions and improves the performance of your website.
Competitive advantage: Keyword research allows you to understand what queries other sites are competing for. In this case, you can use less frequent keywords at the beginning of optimization to get traffic immediately. If you aim for high frequencies, prepare for a long competition on the way to the TOP-10.
Tips for building a semantic core
1. Use keyword research tools.
Numerous keyword research tools can help you find the correct phrases. The most popular of them include Google Ads, Ahrefs, and Serpstat.
Each of these tools has its advantages and disadvantages. For example:
Google Ads is the best solution regarding the quantity and quality of keywords. This tool is from Google, so only the most current information about frequency is there. But it also has its drawbacks. For example, you need to top up your Google Ads advertising account to gain access. Also, this tool does not provide information for sensitive topics such as medicine, cyber security, etc.
Brief instructions on how to use Google Ads in terms of keyword research:
Ahrefs is a good tool for searching for keywords and analyzing your and competitors' sites. This tool, surprisingly, has a large pool of internal keywords, and the frequency is close to the real one, which is given by Google ads. Among the advantages, you can find keywords for sensitive topics there and the availability of a free version. Among the disadvantages, the free version has a limited number of keywords that are displayed, as well as a relatively high subscription price.
Brief instructions on how to use Ahrefs for keyword research:
Serpstat is a Ukrainian tool for finding keywords, analyzing sites, etc. Among the advantages, we can highlight a fairly good pool of keywords for Ukraine and the ability to search for queries for sensitive topics. Among the shortcomings, one can single out sometimes incorrect frequency and a small pool of words for all other countries except Ukraine.
Brief instructions on how to use Serpstat in terms of keyword research:
2. Expand the list of keywords
Don't limit yourself to just your primary keywords. Expand your keyword list with similar phrases, synonyms, and long tails. Long tails are more detailed queries that often lead to higher conversion rates.
So if you want to optimize the website that sale TVs, any keyword query tool will give you high-frequency keywords, such as:
A keyword like this has a 99% chance of being extremely competitive. This means that the biggest players in the market are already in the top 10, so it will be very difficult for a new site to achieve the same position. In the beginning, you should fight for more niche requests, for example - "buy a cheap TV + city + district", or "buy a TV offline in a store in + city + district", etc.
3. Analyze the key requests of competitors
Research the keywords your competitors are using. This can help you understand which keywords are performing well with your audience.
Who but competitors can show you the keywords they rely on? And in this way, we can immediately see who exactly we can compete with. It should also be noted that metatags are the main source of the most expected key queries for competitors, for example:
4. Constantly update your list of keywords
The search industry is constantly changing, so it's important always update your keyword list and make adjustments to your SEO strategy.
Search optimization is not stable, because today people willingly google “Buy TV”, tomorrow when a new model of a well-known brand comes out, everyone starts googling “Buy TV + brand + model + diagonal”
That is why it is necessary to update the semantic core once every six months to add new categories and new keywords for existing categories.
5. Test and analyze
After choosing keywords and creating content based on them, it is important to monitor their effectiveness with the help of analytics. This allows you to discover the most successful strategies and make changes to your optimization strategy. Thus, if, for example, you cannot get to the top for a certain keyword, you should choose another, possibly less frequent one. In this way, you will be able to increase traffic even without entering the TOP for all high-frequency requests.
So, keyword research is an integral part of a successful SEO strategy. The right choice of keywords helps to raise your site to a higher level in search engines and ensure stable targeted traffic. Do not forget about the constant analysis and updates of your list of keywords, as well as the analysis of your direct competitors.
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