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Svitsoft. Digital marketing for businesses

Years on the market

1000+

Advertising campaigns

100+

Implemented projects

50+

Clients at the same time

History of the company

2009

George Kurbanov and Oleksandr Vinnytskyi

The year in which the history of Svitsoft began was when two co-founders - George Kurbanov and Oleksandr Vinnytskyi - decided to master digital marketing on their own for the needs of their own online store "Electrovoz." Soon, the digital promotion business on the Internet became more promising and a priority. Therefore, "Electrovoz" ceased to exist, and Svitsoft, on the contrary, gained momentum.

The Chaika residential complex, which is the largest condominium in Europe today, became the first client to define one of the agency's main niches and vectors. This "city within a city" was built on 39 hectares of the Ukrainian capital. It is noteworthy that we still have a business relationship with this client.

This is how the Svitsoft logo used to be at the Beginning

Then there was "Akvareli," 2 phases of 1,350 apartments, which Svitsoft helped to sell. Owners of development companies were convinced that online advertising works and gradually redirected budgets from offline advertising to digital.

Over time, this led to Svitsoft managing Ukraine's largest digital marketing budget in the field of primary real estate sales.

forbes forbes

Already in 2012, Svitsoft CEO George Kurbanov began appearing on leading media's covers.

2013

That year, Ukraine's largest developer appeared on our client list —"Kyiv Miskbud." This company put into operation 300,000 m2 every year. This is one of our several clients with whom we have had a long-lasting business relationship for a decade.

The next five years became a period of tremendous growth for both the company and the team: every year, turnover increased by 200%, and the team expanded by 100%. Together with Svitsoft, a whole constellation of first-class team leaders has grown up. These leaders once came to us as juniors in departments of three people and, over time, managed individual departments with dozens of specialists.

2013 was also the year of the release of Svitsoft's own SaaS product — the AdSaver call tracking and IP telephony system. Call tracking revolutionized the Ukrainian real estate sales market without exaggeration and finally summed up the era of digital channels' victory over the outdoors.

The Revolution of Dignity, the devaluation of the hryvnia, and the need to meticulously calculate and optimize the marketing budgets of developers also played a role in this process. Thus, mostly those channels whose effectiveness can be tracked and calculated remained "in the game" - and this, of course, is digital.

2014

The start of cooperation between Svitsoft and Ukrbud — a powerful, ambitious player capable of becoming #1 in Ukraine. But that was not destined: Ukrbud's collapse in 2019 led to many negative processes on the market, such as a drop in confidence in real estate investments. So, now we have joined the liquidation of these consequences and worked to strengthen trust in Ukrainian developers.

One of the examples of how Svitsoft restored trust in the "heritage" of Ukrbud.

In general, Svitsoft's experience at that time already included cooperation with more than 100 developers of various scales, almost 1000 advertising campaigns, and went far beyond the boundaries of the real estate niche: car dealers, medical centers, e-commerce, beauty, the energy sector - nothing could stop us anymore: )

2021

The time has come to share the experience. Svitsoft CEO George Kurbanov has become a mentor and lecturer for educational projects for real estate marketers and digital disciplines. In the last peaceful year before the war in Ukraine, we launched our own YouTube channel, where we published George's interviews with leading marketers.

How can the marketing of one property developer differ globally from the marketing of another? What does the operational activity of a property developer's CMO look like?

Interview with CEO of Svitsoft, Heorhiy Kurbanov, and CMO of RIEL, Oleksiy Kulyk.

Why are there so few professionals in real estate marketing, and why are specialized communities in development necessary?

Discussed by Tetiana Shulga-Zabelska, CEO of RED Community, and Heorhiy Kurbanov, CEO of Svitsoft.

How does digital marketing work for the largest property developer in Ukraine?

Olha Martynova, Head of Digital at Kyivmiskbud, and Heorhiy Kurbanov, CEO of Svitsoft.

And we always have the coolest and funniest corporate parties.

During its existence, Svitsoft was the driving force that led to many partner companies being formed in cooperation with us. Over time, they grew into separate, successful businesses.

One of them is the Agency for outsourcing marketing for Developers, TOP DOG, which is managed by Pavlo Honcharov, one of the most experienced real estate marketers in Ukraine, who has worked for many years both on the side of developers and the side agencies, therefore understands developers marketing as comprehensively as it is possible.

Another example is Who Are You Agency, a team that brings the most creative ideas to life in a niche where it would seem that there is not much room for creativity — yes, we are talking about real estate. But they succeed, and not only in this niche.

And we are always happy for the success of our friends from VALL, who develop and implement design, visualization, and design concepts for real estate.

Another example is the Webinvest team. As a result of our cooperation, a unique product was born — an automated algorithm for placing ads on OLX (Otodom), which guarantees developers a tenfold increase in the efficiency of placing their apartment offers on this platform.

120 team members

6 languages we speak

3 countries where we have offices

Our experience is confirmed by Google and META.

CATIONS CERTIFICATE

2022

At the beginning of the war, we became volunteers, starting the Stand with Ukraine platform, through which we sent the collected traffic to the leading volunteer funds of Ukraine, thus attracting more than 7 million users from all over the world.

This project won silver and two bronze medals at the Kyiv International Advertising Festival (KIAF) in the Film, Digital and Mobile advertising, and PR campaign categories. In the same year, the company separated into three areas: Svitsoft, AdSaver and SvitSoftware. And we are proud of the results each of them shows!

Despite the incredibly difficult year 2022, AdSaver updated the code, released a difficult and important new update, and transferred all customers to the updated platform. Today, AdSaver is CRM, IP telephony, call tracking, and callback in a common product.