Digital Marketing in Medicine

Svitsoft boosts lead generation for healthcare businesses with essential digital marketing tools.

SEO
PPC
SMM
Display Ads
Content marketing

B2B

Pharmaceutical companies

SMM
Мarketplaces
Display Ads
Content marketing

SEO
PPC
PR
SERM
Chatbot
Call tracking
Paid Socials
Content marketing

Мedical services

Personal Brand

SMM
SERM
PR
Chatbot
Call tracking
Content marketing
Webinars

What problems characterize marketing in the medical niche?

01

Google

A large number of regulations and restrictions, a ban on remarketing and several categories, as well as a strict content policy for the site

02

SEO

The large volume and complexity of medical semantics. For each disease or method of treatment, many synonyms and medical terms could be more comprehensible to a person without a medical education. It takes time for an advertising specialist to determine the relevance of search queries immediately.

03

Meta Ads

Advertising is limited to a small geo because people seek a nearby clinic and services. The target audience is very narrow in terms of interests. Advertising is ineffective because people do not search for doctors in advance through Facebook Ads.

04

Clinic website

Clinics' websites lack product pages, prices, and information about doctors, which significantly reduces conversion.

05

Call tracking

Up to 20% of applications are lost every month by clinics that do not have call tracking: this is the absence of an answer to an incoming call and online chat, as well as ignoring a return call.

06

Lead generation

The cost of the lead should be proportionate to the cost of the service. All marketing should be focused on repeat visits and building loyalty. For this, among other things, it is necessary to monitor indicators such as the average check, customer return percentage, clinic loading, and LTV.

What should you know about your future patients?

№1. They trust internet searches and reviews. So, SEO and content marketing are the primary sources of traffic and cheap leads.

№2. They like to watch health videos. This is one of the most profitable video categories on YouTube. Webinars and blogs are an opportunity to prove your expertise and build your personal or clinic brand.

№3. They value the site's interface, flawless operation, and the possibility of online registration.

№4. They think locally: Search queries indicating the area convert several times higher.