Digital Marketing in Real Estate
For many years, Svitsoft has been managing the largest digital marketing budget in Ukraine for primary real estate sales.
During this time, some of our clients have finally stopped using outdoor and TV advertising, redirecting these budgets to performance marketing. Why?
- It is more efficient
- More predictable in terms of CPL
- Allows you to be exactly where the target audience is
Cooperation experience with more than 110 developers
From 70 to 300% increase in number of conversions in projects
1.8 million conversions in the last 6 years
We have been specializing in marketing sales funnels in the primary real estate industry for 13 years, and we provide a full range of services for developer marketing - from branding and 3D renderings to PPC, SEO, SMM, classifieds, call tracking, IP telephony, callback, and end-to-end analytics.
Thus, we strive to cover all the marketing needs of the developer, primarily for their own benefit. After all, a set of different contractors, each of whom solves a narrow task without going into details of what others are doing, often leads to:
- Lack of an overall picture of marketing effectiveness
- Disjointed analytics
- Lack of growth in performance
Svitsoft is not only TOP PPC REAL ESTATE 2023, according to CLUTCH ratings, but also a GOOGLE PREMIER PARTNER, as well as a multiple winner of Google Digital Championships around the world.
Before deciding to buy real estate, a person makes at least 11 searches and visits 3 real estate websites. This decision takes an average of 3 to 6 months, during which the buyer makes 5 to 8 touches with the developer. Therefore, it is extremely important to understand not only where the lead came from, but also how much it costs. Without the use of call tracking and Google Analytics, it would be extremely difficult to calculate this.
The main tools of performance marketing
Contextual advertising
Targeted advertising
Banner advertising
Native advertising
Content marketing
Email marketing
Push-notifications, SMS
Stages of preparation for the start of sales of a new building in terms of marketing
Development of a new building project, plans and renderings
Research of the target audience and competitors
Naming and branding
Creation of a website or landing page
Development of an Internet marketing and lead generation strategy
Setting up advertising campaigns
Preparation of banners by designers
Creation and management of communities in social networks
Setting up analytics and call tracking
SEO
Typical path of a primary real estate buyer
Formation of the demand
Searching for offers on the market and analyzing them
Calls to sales departments
Deciding on a specific object
Visiting the sales department and construction site
Signing the deal
Marketing tools
- Banner, contextual and video advertising
- Real estate portals, SEO, SMM
- Call tracking, ATL, ORM, PR
- Search, contextual and video advertising
- Real estate portals
- Call tracking, ATL, ORM, PR
- Lead generation, search
- Contextual and video advertising
- Real estate portals, conversion ad campaigns
- Call tracking, ATL, ORM, PR
- Remarketing
- Search and GDN
- Lead generation, email marketing, push notifications
- End-to-end analytics, CRM
- Remarketing
- Search and GDN
- Lead generation, email marketing, push notifications
- End-to-end analytics, CRM
Our Cases
Choose the most common problem your company faces:
1. Low percentage of website visitors' requests
Perhaps your website is not user-friendly, and therefore they do not understand where and how to fill out a form to contact you. Or your website is not adapted for the mobile version. However, the most common reason is a bad offer.
2. Low quality of "leads"
Perhaps your website is not user-friendly, and therefore they do not understand where and how to fill out a form to contact you. Or your website is not adapted for the mobile version. However, the most common reason is a bad offer.
3. Excessive marketing costs
Perhaps your website is not user-friendly, and therefore they do not understand where and how to fill out a form to contact you. Or your website is not adapted for the mobile version. However, the most common reason is a bad offer.
4. We do not see the effect of marketing
Perhaps your website is not user-friendly, and therefore they do not understand where and how to fill out a form to contact you. Or your website is not adapted for the mobile version. However, the most common reason is a bad offer.
Svitsoft reviews
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