Unfortunately, it takes more than great design and interesting content to ensure your website's success in the Internet world. Search engine algorithms are sometimes quite strict, especially with new sites, so here are the TOP 4 SEO tips to make your site better:
1. Look at competitor sites
A very simple logic works here: if you want to be in the TOP, you must be like the TOP websites. That is, if we want to sell electronic equipment, we cannot do it through a blog or a form for sending messages; it is also not desirable to place electronic equipment that is completely different from each other on the same page (for example a washing machine and a telephone). How did we find out? We just looked at the competitors. Of course, in any case, the competitors can be wrong, but in general, they should point us in the right direction. In the beginning, we choose key queries. Let's take "flu treatment in Kyiv" as an example: enter it in the search field, and then go to competitors' pages. Example:
So, what can we take from this?
1. Type of content: As our example shows, it is text with headings.
2. What to write about: we can take competitors' headlines as a basis for our future text.
3. Assess what currently differentiates us from our competitors: Google is quite strict with sites with a radically different way of displaying content. Therefore, if we show a catalog of products (medicines) for the page flu treatment, Google will think this page is unsuitable for this topic. Therefore, it is better not to make a radically different page, but if standard blocks already exist, you can invent something new.
2. Link to our site
Any link from a good source is a good idea. How can we get it?
- — Link to the site on Facebook and Instagram. You can register a company and make a link from a personal page.
- — Enter your experience of working for your company on Linkedin. This is not quite a link, but still an external signal about our site, example:
- — Register the site in well-known profiles and occasionally publish content on Reddit, Pinterest, Steam, etc.
- — Communicate with partners. Is it possible to link each other in articles? For example, you are the owner of a site selling stationery. Could you send some stationery to the schools in your town? In this way, school sites will write an article about you and link to your site.
In fact, the growth of the number of links is not only the mechanical work of finding a site, paying for it, and so on. This is primarily a creative advertising activity.
3. Indexing control
Sometimes, the site cannot enter the index. How to check this can be found in our article: https://svitsoft.com/blog-single/how-to-check-if-a-site-is-in-the-index
In addition to checking the quality of the content, just waiting, and so on, it is also necessary to check whether we show the technical pages for the search engine, which are usually formed through the use of well-known CMS such as WordPress or Opencart.
This is quite difficult to do, but one of the best ways is the following:
- — Creating a Sitemap (with any known plugins: Yoast SEO, Rank Math SEO, etc.). Such programs create sitemaps that divide all pages into appropriate categories: records, products, pages, product categories, etc.
- — We go into each folder and look for technical pages or pages we would not like to show to search engines.
- — Manually remove all technical pages.
4. Filling in meta tags is not so difficult!
To begin with, meta tags look like this:
As we can see, there is a Title (title, purple) and a Description (description below the title). We often come across the fact that the meta tags are not optimized at all, or they are duplicated, or the page is about one thing, and the meta tag is about another.
In this case, we can generate a meta tag template as a first step. In general, it can look like this:
Meta Title:
<first heading> - <company name>
Meta Description:
<first heading>. <company name> - a description of your services and benefits.
Example on a real site:
Title:
<first heading> - Medical center
Description:
<first heading>. The medical center offers a wide range of services for your health. Our experienced doctors and advanced equipment guarantee reliable and effective medical care. Sign up for a consultation right now!
You can create a template in ChatGPT, but be sure to be mindful of the character limit. ()
All this will greatly help you to improve the ranking of the site; here is an example of growth:
Having reviewed the site from these four sides, you will already be able to improve not only the indexing but also attract the first customers. As we can see from the screenshot above, the new site had very little traffic at first, but after implementing the changes, we are seeing rapid growth after just two weeks.
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